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How Frequently Should I update my Vibecast Message On-Hold
Program?
If your business runs frequent promotions, conducts special events and has
a relatively dynamic marketing focus, you may need to change your on-hold
messages monthly, sometimes more. At minimum, we recommend changing your
Vibecast Message On-Hold Program seasonally, or four times per year.
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What does a Vibecast Message On-Hold Program include?
Vibecast on-hold audio marketing programs are 3-5 minutes in length and usually
contain 5-8 professionally voiced paragraphs of powerfully written messages,
completely customized with important information about your products, services,
promotions, business info and more. These messages will be separated by
complementary music that is appropriate for your brand and professionally
engineered for maximum effect. See
What You’ll Get.
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Will My Callers Hear the Same Message Every Time they are
On-Hold?
Probably not, but it really depends on the length of time they have been
holding and how frequently they call. Your Vibecast Message On-Hold Program
plays continuously, even if there is no one holding. If one caller was placed
on-hold at noon and another caller at 12:01, both callers would hear the same
message on-hold program. The first caller would have heard one minute more than
the second caller. Vibecast provides coverage for all your telephone lines, so
if more than one person is on hold, they all hearing the same thing.
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How much of an impression can be made if callers are
on-hold for less than a minute?
The answer is probably a lot more than you may think. Consider the power
and effectiveness of television and radio advertising….the entire broadcast
industry was built on 20-30 second advertisements! Those calling your business
typically represent the precise audience in need of the products and services
you provide. Vibecast will help you communicate the precise information you wish
to convey to callers, perfectly every time.
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Can we include our corporate jingle with the Vibecast
Message On-Hold Program?
Yes, we can incorporate your jingle and /or any other audio branding material
into your Vibecast On-Hold programs. There is an additional set up fee and you
are responsible for all licensing requirements for material you provide.
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Who writes the Message On-Hold scripts?
It is a matter of preference and practicality. Businesses with dedicated
marketing resources typically provide the majority of the content. Our
copywriters and creative staff will optimize the material for the on-hold
medium. Rhythm and Grooves also provides complete copywriting services. Our
Creative team understands how to ask the right questions to uncover key talking
points. We then research your company and industry. The findings ultimately
serve as the foundation for your Vibecast Message on-hold Production.
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What’s the turnaround time for Producing a Vibecast
Message On-Hold Program?
We will begin working on your Vibecast Message On-Hold Program within 48 hours
of receiving an order. Our turnaround times can be less than a week. However,
the first Vibecast on-Hold program may take longer.
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Can I use a CD player instead of your Vibecast Audio
Appliance?
Technically speaking the answer is yes. However, off-the-shelf CD players are
not optimized for telecommunications applications, nor are they built to
industrial specifications. There are significant disadvantages and inherent
risks associated with using a product that isn’t designed for specific telecom
related compatibility.
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What is the process for producing a Vibecast Message
On-Hold Program?
Once we receive your order or verify your purchase,
we will begin working on producing your on-hold program within 48 hours. See
Creative Process.